3 Social Media Marketing Lessons We Learnt From Game Of Thrones
Caveat – This is an inspired article!
It’s back on track! Is Jon Snow alive? How is Sansa Stark plotting her revenge? Will the mountain help Cersei win the battle at King’s Landing? What’s Arya Stark’s second chance all about? So finally Bran can stand!….and so it goes on and on and on.
Quite a few months ago, when HBO released it’s world famous Game of Thrones Season 6 trailer – a stir was created, quite literally! Being an ardent fan myself, over the last few months, I couldn’t help notice a lot of videos featuring spoilers, ideas, and ideologies by GOT fans.
Thankfully, the fan in me also noticed an amazing blog by renowned influencer Jeff Bullas, who’s intuition had him observed some powerful social media marketing tactics that could be inherited from Game of Thrones.
“Lannister, Baratheon, Stark, Tyrell – they are all just spokes on a wheel. This one’s on top, then that one’s on top and on and on it spins crushing those on the ground! I am not going to stop the wheel – I am going to break the wheel!”
Sounds familiar? This badass quote by Khaleesi in season 5 tops everyone’s list of favorite GOT quotes! However, looking at it logically – what she does is keep tabs on her competitors. Right? So if your social media channel has to crush the wheel and bring you to the top, it’s time for you to keep yourself updated on what’s going on!
Use these updates to your advantage smartly. It’s always important to know what you’re talking about and why. After all, Khaleesi had a plan when she formed the army of free men, didn’t she? Likewise, plan your social media marketing strategy before it turns into a faux pas.
When poor Jon Snow was betrayed and left to die for making an ally with the wildings – we realized what “bad timing” means!
It’s, in fact, the same for social media too. Social media is a dynamic platform that’s constantly on the move. Thus, it’s important to gauge your content’s level of interest before you publish it! Ask yourself if your TA (target audience) would be interested in reading your content. After all, you don’t have a Melisandre to bring you back from the dead, do you?
“A bruise is a lesson and each lesson makes us better!” – Arya Stark
This witty one-liner by Arya Stark opened gates to the most oblivious track of social media management – to be prepared!
Your audiences are not yours to control. Remember your not Roose Bolton whose surviving on dictatorship! Sometimes, when your strategy hits the nail your audiences engage, interact, respond and react happily to your content. At other times, they don’t! Thus, it’s important to be prepared to deal with different audiences at different times. Take a feather out of Tyrion Lannister’s wit if you must to brace yourself!