Technology

Positioning and scaling your technology services company to your ideal target audience through a winning combination of branding, inbound marketing and lead generation techniques. 

Spinta has years of experience in building winning strategies to scale technology companies to attract more clients.  Spinta has an amalgamation of understanding of the IT, Cloud and Data Ecosystem along with the expertise in marketing, branding and lead generation. 

Spinta has valuable experience in working with IT companies who specialise in Cloud, Data Engineering, Data Infrastructure, AI & ML, Cybersecurity, Blockchain, ERP and many more.

Marketing a deep tech IT services company requires special skill sets, which Spinta has over the years developed into its core capability.

Some of the key factors that have driven
our success with IT Companies.

Our understanding of Cloud and Data Ecosystem, ERP, and IT services in general We are one of the very select marketing agencies that cater to technology content, creating artefacts such as datasheets, technical blogs etc. Our experience and expertise in building and scaling multiple technology companies.

Our understanding of Cloud and Data Ecosystem, ERP, and IT services in general

We are one of the very select marketing agencies that cater to technology content, creating artefacts such as datasheets, technical blogs etc.

Our experience and expertise in building and scaling multiple technology companies.

Services

User Persona Development
Create detailed user personas for the decision makers as well as influencers

Map the user journey for each of these persona and create communication for every stage of the user journey.
Content Collaterals and Artefacts
Creating artefacts such as datasheets, blogs, infographics, ebooks, explainer videos
Content Strategy and Marketing
Creating a content strategy with content pillars to provide value based information that’s engaging.

Create multiple blogs to add more value to the content pillar  

Distribution of content through multiple channels to get more eyeballs on the content

Optimise the content for targeted keywords
Conversion Rate Optimisation
Strategies implemented on the storefront to increase conversion rates, increase average order value.
Search Engine Optimisation
Building qualitative backlinks that help in bring qualitative traffic and that helps in ranking keywords through search engine optimisation

Creating content and optimising it based on targeted keywords that provides valuable information to the audiences and at the same time helps ranking on search engines.
Social Media Marketing
Creating designs and copies that position your brand to your followers across social media channels

Increase followers, and follower engagement.

Creating thought leadership content to increase positive brand perception.
Website Management and creating Landing Pages
Maintaining your website, and having it current and updated

Building landing pages for special promotions, ebook download landing pages etc.
Account Based Marketing
Outbound strategies to target specifically targeted accounts using data prospecting, email marketing and Linkedin Social Selling. Our outbound strategies helped us in generating maximum leads for our target audiences. We use some of the best data sources to identify the ideal prospects and their data.
Linkedin Profile Management of Champions in the company
Building thought leadership content

Increase the professional network

Building conversations with target audiences.
Digital Advertising
Creating ads across platforms such as Google, Facebook, Linkedin and others to create brand awareness and generate leads.

Reduce the cost per lead by using conversion rate optimisation techniques
Marketing Automation Strategy, Setup, Implementation and Management
Using advanced marketing automation to convert your leads in to MQL and SQL, and convert them in to customers.
Hubspot, Marketo, Salesforce Marketing Cloud Management
Expertise in managing and maximising the usage of these marketing automation platforms

End to end support from strategy, setup, implementation and monitoring.
Partnerships
Establishing partnership with the right complementing organisations across the globe has been one of our key strengths to create consistent opportunity pipeline

Creating content and communication, and outreach strategies to build the partnership networkEnd to end support from strategy, setup, implementation and monitoring.
User Persona
Development
step 1
Create detailed user personas for the decision makers as well as influencers

Map the user journey for each of these persona and create communication for every stage of the user journey.
Content Collaterals
and Artefacts
step 2
Creating artefacts such as datasheets, blogs, infographics, ebooks, explainer videos
Content Strategy
and Marketing
step 3
Creating a content strategy with content pillars to provide value based information that’s engaging. 

Create multiple blogs to add more value to the content pillar  

Distribution of content through multiple channels to get more eyeballs on the content 

Optimise the content for targeted keywords
Conversion Rate
Optimisation
step 4
Strategies implemented on the storefront to increase conversion rates, increase average order value.
Search Engine
Optimisation
step 5
Building qualitative backlinks that help in bring qualitative traffic and that helps in ranking keywords through search engine optimisation 

Creating content and optimising it based on targeted keywords that provides valuable information to the audiences and at the same time helps ranking on search engines.
Social Media
Marketing
step 5
Creating designs and copies that position your brand to your followers across social media channels 

Increase followers, and follower engagement.

Creating thought leadership content to increase positive brand perception.
Website Management and creating Landing Pages
step 5
Maintaining your website, and having it current and updated

Building landing pages for special promotions, ebook download landing pages etc.
Account Based
Marketing
step 5
Outbound strategies to target specifically targeted accounts using data prospecting, email marketing and Linkedin Social Selling. Our outbound strategies helped us in generating maximum leads for our target audiences. We use some of the best data sources to identify the ideal prospects and their data.
Linkedin Profile Management of Champions in the company
step 5
Building thought leadership content 

Increase the professional network

Building conversations with target audiences.
Digital
Advertising
step 5
Creating ads across platforms such as Google, Facebook, Linkedin and others to create brand awareness and generate leads.

Reduce the cost per lead by using conversion rate optimisation techniques
Marketing Automation Strategy, Setup, Implementation and Management
step 5
Using advanced marketing automation to convert your leads in to MQL and SQL, and convert them in to customers.
Hubspot, Marketo, Salesforce Marketing Cloud Management
step 5
Expertise in managing and maximising the usage of these marketing automation platforms

End to end support from strategy, setup, implementation and monitoring.
Partnerships
step 5
Establishing partnership with the right complementing organisations across the globe has been one of our key strengths to create consistent opportunity pipeline

Creating content and communication, and outreach strategies to build the partnership network
End to end support from strategy, setup, implementation and monitoring.

Let's Talk

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Spinta Digital - Digital Marketing Agency, Chennai
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