Create detailed user personas for the decision makers as well as influencers for your SaaS company

Map the user journey for each of these persona and create communication for every stage of the user journey.

Analyse your direct and indirect competitors to identify opportunities to position and promote your SaaS product

Analyse the money keywords and the type of content that resonates with your target audience.

Building qualitative backlinks that help in bring qualitative traffic and that helps in ranking keywords through search engine optimisation

Creating content and optimising it based on targeted keywords that provides valuable information to the audiences and at the same time helps ranking on search engines.

Creating a content strategy with content pillars to provide value based information that’s engaging.

Create multiple blogs to add more value to the content pillar  

Distribution of content through multiple channels to get more eye balls on the content

Optimise the content for targeted keywords

Promoting the SaaS product on multiple review and software comparison sites to attract low hanging fruits.

Creating ads across platforms such as Google, Facebook, Linkedin and others to create brand awareness, generate sign ups etc.

Creating designs and copies that position your brand to your followers across social media channels

Increase followers, and follower engagement.

Creating thought leadership content to increase positive brand perception

Set up affiliate marketing, and create assets for promoters to be able to promote the brand across to their network and followers.

Marketing automation, Analytics, Conversion tracking codes etc.

Create partnership with brands that are complementors - companies that have your target audience and do not compete with you.

Create campaigns to build more partners, and create collaterals and nurturing sequences for the partners to be able to generate more sign ups.