SaaS
Ultimately aiming for your monthly recurring revenue (MRR)—and ARR—growth as your North Star.
Spinta Digital has worked with multiple SaaS companies in scaling their customer acquisition, converting them to paying customers as well as implementing strategies to increase customer retention
SaaS Marketing is unique and needs understanding
Some of the key metrics we focus on are:

Customer
Acquisition Cost

Marketing sourced revenue
Services
As Spinta, we have helped multiple SaaS companies reach scale, reduce churn, reduce CAC through a combination of inbound marketing strategies, and performance marketing.
User Persona Development

Create detailed user personas for the decision makers as well as influencers for your SaaS company
Map the user journey for each of these persona and create communication for every stage of the user journey.
Analyse your direct and indirect competitors to identify opportunities to position and promote your SaaS product
Keywords and Content Analysis

Analyse the money keywords and the type of content that resonates with your target audience.
Search Engine Optimisation

Building qualitative backlinks that help in bring qualitative traffic and that helps in ranking keywords through search engine optimisation
Creating content and optimising it based on targeted keywords that provides valuable information to the audiences and at the same time helps ranking on search engines.
Content Strategy and Marketing

Creating a content strategy with content pillars to provide value based information that’s engaging.
Create multiple blogs to add more value to the content pillar
Distribution of content through multiple channels to get more eye balls on the content
Optimise the content for targeted keywords
Online Reviews Management

Promoting the SaaS product on multiple review and software comparison sites to attract low hanging fruits.
Performance Marketing

Creating ads across platforms such as Google, Facebook, Linkedin and others to create brand awareness, generate sign ups etc.
Social Media Marketing

Creating designs and copies that position your brand to your followers across social media channels
Increase followers, and follower engagement.
Creating thought leadership content to increase positive brand perception
Affiliate Marketing

Set up affiliate marketing, and create assets for promoters to be able to promote the brand across to their network and followers.
Martech Integrations

Marketing automation, Analytics, Conversion tracking codes etc.
Partnerships

Create partnership with brands that are complementors - companies that have your target audience and do not compete with you.
Create campaigns to build more partners, and create collaterals and nurturing sequences for the partners to be able to generate more sign ups.
Create detailed user personas for the decision makers as well as influencers for your SaaS company
Map the user journey for each of these persona and create communication for every stage of the user journey.
Analyse your direct and indirect competitors to identify opportunities to position and promote your SaaS product
Keywords and
Content Analysis

Analyse the money keywords and the type of content that resonates with your target audience.
Search Engine
Optimisation

Building qualitative backlinks that help in bring qualitative traffic and that helps in ranking keywords through search engine optimisation
Creating content and optimising it based on targeted keywords that provides valuable information to the audiences and at the same time helps ranking on search engines.
Content Strategy
and Marketing

Creating a content strategy with content pillars to provide value based information that’s engaging.
Create multiple blogs to add more value to the content pillar
Distribution of content through multiple channels to get more eye balls on the content
Optimise the content for targeted keywords
Online Reviews
Management

Promoting the SaaS product on multiple review and software comparison sites to attract low hanging fruits.
Creating ads across platforms such as Google, Facebook, Linkedin and others to create brand awareness, generate sign ups etc.
Creating designs and copies that position your brand to your followers across social media channels
Increase followers, and follower engagement.
Creating thought leadership content to increase positive brand perception
Set up affiliate marketing, and create assets for promoters to be able to promote the brand across to their network and followers.
Marketing automation, Analytics, Conversion tracking codes etc.
Create partnership with brands that are complementors - companies that have your target audience and do not compete with you.
Create campaigns to build more partners, and create collaterals and nurturing sequences for the partners to be able to generate more sign ups.