SaaS

Ultimately aiming for your monthly recurring revenue (MRR)—and ARR—growth as your North Star.

Spinta Digital has worked with multiple SaaS companies in scaling their customer acquisition, converting them to paying customers as well as implementing strategies to increase customer retention

SaaS Marketing is unique and needs understanding
Some of the key metrics we focus on are:

Customer
Acquisition Cost

Activations

Signup to
paid conversion

Churn rate

Net Promoter Score (NPS)

Retention

Annual contract value

Marketing sourced revenue

Top of the funnel leads

Number of active trials

Lead velocity rate

Services

As Spinta, we have helped multiple SaaS companies reach scale, reduce churn, reduce CAC through a combination of inbound marketing strategies, and performance marketing.

User Persona Development
Create detailed user personas for the decision makers as well as influencers for your SaaS company

Map the user journey for each of these persona and create communication for every stage of the user journey.
Competitor Analysis
Analyse your direct and indirect competitors to identify opportunities to position and promote your SaaS product
Keywords and Content Analysis
Analyse the money keywords and the type of content that resonates with your target audience.
Search Engine Optimisation
Building qualitative backlinks that help in bring qualitative traffic and that helps in ranking keywords through search engine optimisation

Creating content and optimising it based on targeted keywords that provides valuable information to the audiences and at the same time helps ranking on search engines.
Content Strategy and Marketing
Creating a content strategy with content pillars to provide value based information that’s engaging.

Create multiple blogs to add more value to the content pillar  

Distribution of content through multiple channels to get more eye balls on the content

Optimise the content for targeted keywords
Online Reviews Management
Promoting the SaaS product on multiple review and software comparison sites to attract low hanging fruits.
Performance Marketing
Creating ads across platforms such as Google, Facebook, Linkedin and others to create brand awareness, generate sign ups etc.
Social Media Marketing
Creating designs and copies that position your brand to your followers across social media channels

Increase followers, and follower engagement.

Creating thought leadership content to increase positive brand perception
Affiliate Marketing
Set up affiliate marketing, and create assets for promoters to be able to promote the brand across to their network and followers.
Martech Integrations
Marketing automation, Analytics, Conversion tracking codes etc.
Partnerships
Create partnership with brands that are complementors - companies that have your target audience and do not compete with you.

Create campaigns to build more partners, and create collaterals and nurturing sequences for the partners to be able to generate more sign ups.
User Persona
Development
step 1
Create detailed user personas for the decision makers as well as influencers for your SaaS company

Map the user journey for each of these persona and create communication for every stage of the user journey.
Competitor
Analysis
step 2
Analyse your direct and indirect competitors to identify opportunities to position and promote your SaaS product
Keywords and
Content Analysis
step 3
Analyse the money keywords and the type of content that resonates with your target audience.
Search Engine
Optimisation
step 4
Building qualitative backlinks that help in bring qualitative traffic and that helps in ranking keywords through search engine optimisation 

Creating content and optimising it based on targeted keywords that provides valuable information to the audiences and at the same time helps ranking on search engines.
Content Strategy
and Marketing
step 5
Creating a content strategy with content pillars to provide value based information that’s engaging. 

Create multiple blogs to add more value to the content pillar  

Distribution of content through multiple channels to get more eye balls on the content 

Optimise the content for targeted keywords
Online Reviews
Management
step 5
Promoting the SaaS product on multiple review and software comparison sites to attract low hanging fruits.
Performance
Marketing
step 5
Creating ads across platforms such as Google, Facebook, Linkedin and others to create brand awareness, generate sign ups etc.
Social Media
Marketing
step 5
Creating designs and copies that position your brand to your followers across social media channels 

Increase followers, and follower engagement.

Creating thought leadership content to increase positive brand perception
Affiliate
Marketing
step 5
Set up affiliate marketing, and create assets for promoters to be able to promote the brand across to their network and followers.
Martech
Integrations
step 5
Marketing automation, Analytics, Conversion tracking codes etc.
Partnerships
step 5
Create partnership with brands that are complementors - companies that have your target audience and do not compete with you. 

Create campaigns to build more partners, and create collaterals and nurturing sequences for the partners to be able to generate more sign ups.

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Spinta Digital - Digital Marketing Agency, Chennai
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