SaaS
Ultimately aiming for your monthly recurring revenue (MRR)—and ARR—growth as your North Star.
Spinta Digital has worked with multiple SaaS companies in scaling their customer acquisition, converting them to paying customers as well as implementing strategies to increase customer retention
SaaS Marketing is unique and needs understanding
Some of the key metrics we focus on are:
Customer Acquisition
Cost
Activations
Signup to
paid conversion
Churn rate
Net Promoter Score (NPS)
Retention
Annual contract value
Marketing sourced revenue
Top of the funnel leads
Number of active trials
Lead velocity rate
Services
Discovery Meeting
Let’s get the ball rolling!
At this phase, we will discuss:
(1) your goals
(2) your products or services and
(3) your customers.
This will enable us to optimize the website for effective conversion and your branding.
UX Design + Content Strategy
Time to structure your baby*
We will design the skeletal structure (wireframes) of the site to better craft the user experience and understand what content will best communicate your product or service.
*no baby is harmed in making websites
Visual Design (UI)
Let’s ignite your brand!
We will be translating our structure into your desired visual direction that successfully communicates your brand and products or service.
Webflow Development
Bringing our ideas to life!
It’s time to create your desired responsive website using Webflow’s custom build & web design system. We will then integrate Webflow’s CMS to enable easy updates.
Launching +Training
Release it to the world...
We will go over the things you need to know about your website with 1-on-1 training to get you equipped. And at last, it’s time to launch your baby to the world!
Create detailed user personas for the decision makers as well as influencers for your SaaS company
Map the user journey for each of these persona and create communication for every stage of the user journey.
Analyse your direct and indirect competitors to identify opportunities to position and promote your SaaS product
Keywords and
Content Analysis
Analyse the money keywords and the type of content that resonates with your target audience.
Search Engine
Optimisation
Building qualitative backlinks that help in bring qualitative traffic and that helps in ranking keywords through search engine optimisation
Creating content and optimising it based on targeted keywords that provides valuable information to the audiences and at the same time helps ranking on search engines.
Content Strategy
and Marketing
Creating a content strategy with content pillars to provide value based information that’s engaging.
Create multiple blogs to add more value to the content pillar
Distribution of content through multiple channels to get more eye balls on the content
Optimise the content for targeted keywords
Online Reviews
Management
Promoting the SaaS product on multiple review and software comparison sites to attract low hanging fruits.
Creating ads across platforms such as Google, Facebook, Linkedin and others to create brand awareness, generate sign ups etc.
Creating designs and copies that position your brand to your followers across social media channels
Increase followers, and follower engagement.
Creating thought leadership content to increase positive brand perception
Set up affiliate marketing, and create assets for promoters to be able to promote the brand across to their network and followers.
Marketing automation, Analytics, Conversion tracking codes etc.
Create partnership with brands that are complementors - companies that have your target audience and do not compete with you.
Create campaigns to build more partners, and create collaterals and nurturing sequences for the partners to be able to generate more sign ups.
