• Situational Analysis
• Competitor Analysis
• SWOT Brand Positioning
• Goal Setting along with KPIs
• User Persona Research
• Marketing Communications Audit
• Digital Audit - SEO, Content, and Social
• Strategy Consulting and GTM Roadmap
• Logo Designing
• Brand identity and Branding Guidelines
• Promotional Videos
• Product Photography
• Performance Marketing
• Social Media Marketing
• Search Engine Optimisation
• Influencer Marketing
• Marketing Automation
• Email Newsletters
• Content Strategy and Marketing
• Affiliate Marketing
• Market Places Promotions
• LinkedIn Social Selling
• Account Based Marketing
• Website Design and Development
• Shopify Store Development
• Mobile Application Development
• Martech Integrations
Situational Analysis - We analyse your current digital presence, competitor analysis, competitive benchmarkingObjective Setting - Goal Setting that is Specific, Measurable, Attainable. Relevant and Timebound, Identify KPIs to track performance periodically.Process Improvement - We analyse your current processes that you implement for marketing and work on optimising it and enhancing it to make it more effectiveBuilding Revenue Channels - We create strategise to unlock untap other revenue building channels Analytics and Inference - We work on the analytics of the performance, and infer strategic actions to be done to improve the effectiveness.
The objective of a MarTech Stack is to gather all the data collected by each individual, so you have a better overview of how your marketing funnel is performing. Optimising the MarTech Stack will help you:
• Gain a more thorough understanding of how each marketing channel contributes to the funnel
• Know the quality of the leads generated
• Automate manual labour associated with evaluating & nurturing leads
Capture and nurture your leads on autopilot Marketing automation is a combination of strategies and supporting software that helps companies automate their marketing efforts, and therefore optimise their time. It also allows you to nurture prospects in a personalised way; with content that your prospects are interested in when they are interested in it. Marketing automation starts with a data-driven strategy and model first. Many companies skip this tedious step and end up stemming from growth or thinking that marketing automation doesn't work for them.
So what could you benefit from it?
• Cost reduction
• Efficiency; less waste of time and efforts
• Less repetition, more creativity
• Targeting potential customers across multiple channels • Leveraging data from multiple channels to provide targeted messaging
• Setting up a machine that will work for you in the background, and generate revenue
We work with brands to move online
We offer 360 degrees digital marketing services to help position your brand.
We work as integrated growth partners for your brand.
If you are looking for a vendor to work with you for carrying out certain digital marketing activities, we would not be the right fit.
We work with founders, entrepreneurs and champions in the organisation to scale the companies.
We don’t work with directly competing brands, as our focus is firmly set on positioning you as the market leader.
• Creatives and copies that engage with your audience and drives them to take action to buy the products.
• Performance optimization strategies to Increase ROAS & Decrease CAC
Social Media Marketing
• Creating designs and copies that position your brand to your followers across social media channels
• Increase followers, and follower engagement.
• Creating engaging stories and reels to wow your audiences with your products.
Search Engine Optimisation
• Building qualitative backlinks that help in bring qualitative traffic and that helps in ranking keywords through search engine optimisation
• Creating content and optimising based on targeted keywords that provides valuable information to the audiences and at the same time helps ranking on search engines.
Influencer Marketing | Celebrity Endorsements
• Identify the influencer that resonates with your brand, and has the ideal follower base that matches your target audience.
• Conceptualise and create content along with the influencer to help promote your brand
• User Journey Mapping, Marketing Communication based on the stages of customer lifecycle, setting up and managing the marketing automation tool.
• Marketing Newsletters to keep your subscribers engaged, and have your brand on top of their mind.
Content Strategy and Marketing
• Creating a content strategy with content pillars to provide value based information that’s engaging.
• Create multiple blogs to add more value to the content pillar
• Distribution of content through multiple channels to get more eye balls on the content
• Optimise the content for targeted keywords
• Setting up the brands on affiliate platforms, and attracting affiliates to promote the brand.
Market Places Promotions
• Position and Promote your products on multiple marketplaces. From listing to optimisation, to scaling the ad campaigns to increase revenues.
Linkedin Social Selling
• Linkedin Profile Management to build a thought leadership profile, to build your professional network with your target audience, and to attract potential leads.
Account Based Marketing
• User Persona Identification, Marketing communication to the user persona, target accounts of decision makers and key influencers in target companies.
• Create content that resonates with your hyper targeted user persona.