qualified leads
meetings in 9 months
Data Prospecting and EmailMarketing were two great strategiesthat worked for Dataswitch as itenabled the team to have access toa lot of high quality leads. Bydeveloping a holistic user persona,we were able to equip Dataswitch tounderstand their buyer behaviourand intent in a well-rounded manner.By constructing in-depth case studies, use cases, blogs, whitepapers andexplainer videos, we were able to establish the organisation as a thoughtleader in the larger ecosystem. This in turn helped them when it came tobuilding a reputation for reliability and increased social media presence andbrand awareness.
By working with Dataswitch’s team,we were able to build an accurateand holistic user persona thatenabled them to get a good idea oftheir potential customer. Additionally,we focused on creating relatabilityaround the brand and the productitself through strengthening socialmedia presence and thoughtleadership content from the foundingteam themselves.
