Lifecycle of a student journey for enrolment
using inbound marketing solutions.
Target PersonasIdentifying your target audiences
Understand the nature of your target audience and classify them according to their age, gender, geo, educational background, domain and interest. Perform initial research of the “program” that you are going to market for and understand the kind of audience group that you would be looking for successful enrolment. Identify these target personas and segment them categorically. This way, you devise customized inbound marketing strategies to reach these audience groups.
Reaching out to ProspectsBranding + attracting traffic to your website
After identifying your target personas, the next step is to build your student list. Use optimized digital marketing solutions that helps to increase traffic to your website/landing page that explains your program. Brand your webpage with simple, outreach campaigns like PPC Campaigns, Social Media Advertising, Social Selling, Email prospecting and drip marketing, Content Marketing, Video Marketing etc.
Engagement & NurturingConnect with prospects to pique interest
Devise optimized engagement strategies to nurture your inbound traffic. Engagement and nurturing are extremely interesting strategies that can be implemented for higher education marketing; due to their ability to interact and connect with prospects. In terms of digital marketing for higher educational institutes, the following strategies are implemented in the engagement and the nurturing stage :- Newsletters, sequential drip marketing mailers, social media marketing, webinars, LIVE web sessions, podcasts and content marketing.
ConversionProvide successful matriculation into programs
When it comes to marketing for programs by school, conversion is usually measured in terms of student enrolment. Our unified education program marketing process ensures that students are not only engaged and nurtured from our campaigns but also result in successful matriculation to your programs. We assist them with sales follow ups, email follow ups and relevant information fed from time to time to help them in successful matriculation of your program.