This is a case study of how Spinta Digital, hybrid marketing company based in India has helped its “start-up” client - Food Palette in empowering their digital transformation. The following document contains our client objectives, their goals and how Spinta Digital has helped achieve their goal through digital transformation techniques.
The main objective was to increase the brand awareness and run campaigns and ads to reach out to more people and spread its wings across major cities.
Social Media and Influencer Marketing
Branding through social media channels - Facebook and Instagram.
Drawing audiences by providing a mix of social media posts related to desserts and food.
Increase audience interaction by running campaigns and ads.
Content distribution across various groups targeted at food lovers and dessert lovers in the city.
Developing GIFs to attract more audiences and increase engagement rate.
Drafted content for guest coverage to increase backlinks and brand recognition.
Facebook Ads Boosting posts
Page Likes Ad
Posts were boosted on special occasions like Republic day where the customers can order for their favourite customised tricolor cupcakes. Boosting posts were effective and is said to have more leads when there are special offers running.
Ads were run for Page Likes to increase brand awareness and to get more page likes for the app. The ads were targeted on Instagram as well. A creative is to be developed using attractive food images and colours so as to grab the attention of more audiences.
App install ads
Carousel ads were run for special promos highlighting their customised products. A valentine promo was run for Valentine week for their customised products like jar cakes, cupcakes and cookies. This attracted more audiences and was targeted at groups based on their demographics and interests.
Since orders can be made by only downloading the app, separate sets of ads are run targeting two different audience group, one with the android users and the other being apple users. App install ads proved effective for android users more than apple users, as the download rates were high.
Campaigns and Contents
Contest - Palette of Love
To keep the social media page active and engaged, more number of campaigns and contests are to be held occasionally. The recent contest ‘Palette of Love’ was targeted at dessert lovers across the city. The objective of the campaign was to increase the engagement rate and audience participation. Participants were requested to upload a picture of their favorite food item with the hashtag #mypaletteoflove. The winners with the best food picture and tag will be awarded with a set of six cupcakes.
Since the app is for all food lovers, strategizing and targeting their audience segment was easier for Food Palette. The end goal and strategies developed for every campaign had a clear objective and understanding on the target set. It was an absolute delight to work with young minds. The kind of promotional events run for Food Palette was an enriching experience for Spinta as well.