Digital Marketing Solutions : Banking & Finance

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  • Developed by:Spintadigital
  • Sector:Banking Sector
  • Skills: joomla/Jquery/CSS3/HTML5
  • Client: Euro Exim Bank

Euro Exim Bank
Euro Exim Bank, headquartered at London is a new breed of financial institutions serving import and export businesses around the globe, facilitating investment, trade and the creation of global wealth. Their extensive network of contacts, cover territories across Europe, Asia, Middle East, Latin and North America.

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Sample of Euro Exim Infographic - Designed by Spinta Digital

Euro Exim Bank

Project Info:

This is a case study of how Spinta Digital, hybrid marketing company based in India has helped its “Banking & Finance” client - Euro Exim Bank, UK in empowering their digital transformation. The following document contains our client objectives, their goals and how Spinta Digital has helped achieve their goal through digital transformation techniques.

Objectives Spinta Digital’s team of hybrid professionals were entrusted with embedding their sector into the digital spectrum. Our major contribution was indulged into expanding their domain into the digital space including - Web Solutions, Lead Generation, Search Engine Optimization, Social Media Marketing, Content Marketing and Email Marketing.

Web Solutions

We were first and foremost entrusted with providing web solutions for Euro Exim Bank. After a detailed discussion with their management, we understood their objectives and how they want to convey their platform to the audience. Our web experts finalized on using “Joomla” to create their website. (Check images below).

At its root, we always believed that Euro Exim’s website should carry the following characteristics imperatively.
Easy to navigate user interface.
Legible content that helps users understand what the sector is all about.
Neat and tidy outlook to help users navigate around.
Proper contact forms and latest updates on what’s happening on the banking and finance sector.

An overview of the website designed for Euro Exim

Euro Exim Bank

Content Marketing

Integrated blog for Euro Exim Bank to enable content marketing.
Composed SEO optimized content to help drive traffic through online mediums.
Distributed content in various platforms including - Scoop.it, Medium, Pulse and Visual.ly.
Worked on Guest Post submission.
Provided backlinks for SEO generation process.

Email Marketing

Emailed leads grabbed from LinkedIn profile monitoring.
Sent weekly updates on Finance and Trading to users.
Distributing blogs through email marketing
Softwares used - (Mailchimp and Send Blaster).

Conclusion

Euro Exim bank has been one of our major clients. Their constant feedback and interaction with our team has helped us deliver our results on time and with precision. Interacting and working for them has been an absolute delight for our team. Lead Generation

Our next agenda was to embark on the lead generation domain for Euro Exim Bank. Keeping in mind their main goal - to collect users interested in trade finance, we strategized a Linkedin marketing solution that could help embark them in this journey.
Our team of executives handled the following spectrum of Linkedin Marketing.
Individual profile monitoring on LinkedIn.
Online reputation management of profiles and company prospectus on LinkedIn.
Private interaction with leads to expand business via LinkedIn.
Share news, updates and corporate stories via Slideshare.
Market the sector through articles on LinkedIn Pulse.

Search Engine Optimization

Spinta’s team of SEO analyst were entrusted with the optimization of Euro Exim’s website. Our team performed the following.
Keyword analysis for banking and finance sector.
Generation of SEO optimized content to go with the website.
On-Page SEO optimization for the web page.
Off-Page SEO optimization for the brand.
Book-marking and directory submission for the brand. Social Media Marketing
Designed infographics and other social media posts that was to be shared in their platforms.
Handled online reputation management for Euro Exim Bank on social media channels.
Managed the following social channels - Facebook, Twitter, SlideShare and LinkedIn.
Developed selective and relevant hashtags like - #euroeximbank, #tradefinance #trading etc.
Managed their Google+ profile.
Handled client interaction and response to queries on their Facebook page.
Sharing seasonal greetings and events online with relevant hashtags.