Just Google Searching for SEO tools makes one feel overwhelmed as there are hundreds, if not thousands of websites with a zillion opinions on the subject. We’ve all been there, haven’t we? Spending a ton of time researching the best SEO tools, and getting drowned on Google’s page 7? Sounds relatable much?
And chances are, even after spending hours and hours on research, this particular topic is going to leave you dazed and confused than you were before you began your research. So, our SEO experts thought that we should step up and help other beginner marketers and in-house marketing professionals.
So, we thought we’d share some of the most potential SEO tools that we’ve had hands-on experience with in producing stellar first page rankings. Here are our top 4 go-to SEO tools that will help you conquer your digital marketing strategy and boost your SEO performance in a different league.
Spyfu is a search analysis tool and it entails services such as SEO research, PPC research, Keyword Research, SERP checker and domain overviews. While that being said, one of the most popular and loved features of the offering is the Spyfu Kombat, which according to Spyfu’s founder, Sidra Condron is “easy to start and nearly fool-proof to understand.”
We can hear you thinking, “but how is this beneficial for me?” And we’re just getting there. By adding Spyfu to your tool-kit, you will unlock the possibility to search any domain and figure out all the places that that particular domain shows up on Google. Furthermore, you will also be able to see every keyword that they’ve invested in, on Adwords, every organic ranking, and every ad variation that your competitor has used in the last 14 years. In addition to that, you will also be able to garner knowledge about how to connect with the said domains, find traditional and online leads utilizing other marketing channels.
SEMRush, as the name suggests is an all-inclusive SEO suite that will assist you in optimizing your marketing efforts. To cut a long story short, SEMRush covers the whole nine yards of SEO and it includes not just SEO but also extends beyond advertising, social media, content creation, competitive research and reporting.
With over 6 million users utilizing the tool, and the most prominent brands being eBay, Philips, HP and Quora, it would be an understatement to say that SEMRush is not only one of the most popular but also the most purchased SEO tools in the industry.
A tool like SEMRush is extremely useful in many cases. For instance, when your clients ask you to generate a backlink audit, SEMRush is your go-to option, because it lets you generate an extensive and exhaustive backlink report from your client’s competitors. Furthermore, it also lets you compare your clients backlinks to upto five domains. In addition to that, SEMRush also helps you discover newer backlink opportunities, and clean your clients’ link profile.
3. Moz Pro
Moz Pro is often considered as the all-in-one SEO toolset and quite rightly so, because it literally provides you with solutions pertaining to your every SEO need that will steer your brand towards unparalleled success.
Moz Pro’s features include (but is not limited to) site audits, rank tracking audits, site crawls, backlink analysis, keyword research among many others. Also, upon signing up for Moz Pro, you have full access to MozBar - the SEO toolbar for Google Chrome. This lets you track keywords on multiple search engines, provides you with great SEO insights along with one-on-one walkthroughs and 24-hour online support.
In fact, Jason Nurmi, the marketing manager at Zillow (one of Moz Pro’s most prominent clients) says that Moz Pro has given his team the necessary data to justify projects and strategies, and also helped them track RoI of their efforts.
4. Google Keyword Planner
The Google Keyword Planner is easily your go-to tool for building a robust set of keywords list that will help amplify your PPC campaign in ways you’ve never imagined before. With the Google Keyword Planner, you don’t just search for keywords. Rather, you also get to form ad group ideas, see how a list of keywords will perform and also devise your own keyword combinations for better results.
In fact, in case you’re setting up a PPC campaign for a client for the first time, you will find this tool quite beneficial. For starters, you can enter your client’s existing website in the tool for keyword inspiration. On analyzing the results, you will be able to customize your keyword set by setting different parameters such as average searches or competition.
Want to catapult your brand to rank #1 on Google and skyrocket in the digital spectrum? Get in touch with us today!