Top 4 Competitor Analysis Tools: A Beginner's Guide

One of the most important subjects that every marketer yearns to get right is….? 

Yes, you guessed it right!

The competitor analysis

If you think about it, marketing has never been a guessing game. Irrespective of the industry that you belong to, there is an industry leader that ticks all the boxes to stand tall in their respective markets. Have you ever wondered, “of course the competitor and you offer similar/same kind of product/services, but how come your brand fails to stand out from the crowd while theirs do?”

This has been a perennial problem for marketers across the globe. However, with a lot of brands adopting a digital-first approach, benchmarking and conducting a comprehensive market and competitor analysis has never been easier. 

And frankly, instead of scrounging through every competitor of yours to determine what’s working and what isn’t, wouldn’t it be great if a bunch of smart and robust tools does all the legwork for you? We mean, imagine how cool it would be to spend less time digging the dirt on your competitors and more time actually marketing? 

Come, let us uncover the top 4 competitor analysis tools that every marketer should know about to not just spy on your competitors but also know the tricks of the trade regarding what they’re doing right and what you must! 

1. Phlanx

Want to know how your competitors are garnering all the followers they want on Instagram? Phlanx is your answer! Phlanx is an amazing Instagram engagement calculator that gives you clear insights on how active any given account’s followers are. 

Furthermore, in case you’re zeroing down on the influencers that you think are apt for your brand, this tool enables you to figure out whether or not their followers are legitimate.

The formula with which this tool works is quite simple. Phlanx’s engagement ratio is determined based on the number of followers an account has in relation to the rate at which they interact with the account’s content. In short, the higher the engagement rate, the better the brand’s Instagram presence. While that being said, this score doesn’t necessarily provide an ultimatum on a brand’s Instagram presence, but it definitely gives you a much-needed perspective.

2. Ahrefs

As we covered in the previous article, SEMRush is a great tool for SEO analysis. That being said, SEMRush when coupled with Ahrefs makes your SEO analysis more detailed. This is because Ahrefs Site Explorer allows you to check any URL’s top organic keywords. Furthermore, you also get complete insights into how much traffic your competitor receives on those keywords. 

In addition to that, you can also see which are the highest performing content pieces based on backlinks and shares, and knowing this information is pivotal for knowing what sort of messaging works best for any given brand.

3. BuzzSumo

Say you’re stuck while deciding on the content calendar for any given month and you suddenly run out of topics - Buzzsumo is your go-to tool. Like Ahrefs, it allows you to look at the top-performing content for your brand and particular competitors, and it also lets you identify the potentially hot topics that you can explore yourself. 

In short, whether you’re looking for the movers and shakers in your industry or the next best idea for your blog post, you can be sure that Buzzsumo gives you definitive answers. 

4. Feedly

Ever get tired of constantly looking up what your competition posts so you can stay in trend? We have the answer for you. Look no further than Feedly. Feedly keeps an eye on your competitors’ content without you having to persistently look up their feeds. 

To cut a long story short, Feedly is a content aggregator that doesn’t just store but also organizes all the content that your competitors post. This allows you to have a single, unified view of all the hot topics covered by your competitors in just one page. 

Want to make your brand skyrocket in the digital spectrum? Get in touch with us today! 

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