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LEAD GENERATION

Protected: Clients we worked with in 2018: Growth Hacking Strategies

Our clientele has always been strong and with the advent of implementing growth hacking strategies for business, our client stories have a lot more interesting facets to display. Here’s a list of clients we worked within 2018 and for whom we implemented customized growth hacking strategies that gave amazing results.

Redington Cloud Solutions

Redington cloud services offer cost-effective cloud solutions by providing organizations with cloud consultation, application integration, and cloud security services.

Sales Challenges

  • Sales reps from Redington often dealt with inaccurate information on their prospects.
  • Diminished ability to reach out to prospects and real decision makers via cold calling and other outreach programs.

Growth Hacking Solutions provided by Spinta Digital: Social Selling & Lead Generation

Spinta Digital’s lead generation services helped Redington Cloud identify their primary target audiences by matching their data points. Our predominant contribution was in assisting them to promote Microsoft Azure towards the right target audiences.

To start with the process, we split their target audiences into segments to reach out to them with more personalized messages.

Campaign Goal

To position and promote Microsoft Azures the referable could solution for SAP clients. To get this started we divided our campaign into two segments.

  • Targeting direct SAP end clients to adopt using Microsoft Azure as the cloud service provider.
  • Targeting SAP implementation partners to become channel partners to Redington for Microsoft Azure.

Our KPI’s included:-

digital marketing for IT industry - Spinta
digital marketing for IT industry - Spinta

Conversation Samples

digital marketing for IT industry - Spinta

digital marketing for IT industry - Spinta

digital marketing for IT industry - Spinta

Final Results

digital marketing for IT industry - Spinta

CRG Solutions (India)

Corporate Renaissance Group (CRGroup), is an internationally recognized business consulting firm, a certified partner and implementer of Microsoft Solutions for Business, developer, and reseller of top business systems.

What was their Objective?

As the primary certified partner and implementer for Alteryx analytics platform in India, CR Group found it primitive to increase their brand presence via “Breakfast Event”.

Their primary objective for the breakfast event was:-

  • Brand CR Group as a leading solutions provider for Alteryx in India.
  • Prospect and reach out to Analytics professionals (primary target audience) across Mumbai who would find this event interesting.
  • Prospect and reach out to Head of Technology, CTO’s etc. (secondary target audience) who can be a part of this event to learn more about what’s trending in Analytics.
  • Reach out to HR Managers, (tertiary target audience) who can pass the message to their Analytics team and invoke their interest to attend the event.

Service Provided: Email prospecting & Drip Automation

Experts at Spinta Digital devised a simple, yet significant way to bring in traction to their Breakfast event.

First and foremost, we analyzed their key points:-

  • Presenting the Alteryx Analytics Platform which enables data preparation, data blending, & advanced predictive analytics, in hours, not weeks or months.
  • A chance to meet and build interesting peer-to-peer conversations around Analytics.
  • Opportunities to learn from the experts about “Thrill Of Problem Solving“.
  • Keynotes on empowering Data Analyst.
  • Using Alteryx to prep and build advanced data models.
  • FREE ENTRY passes for attendees.

Keeping these KPI’s in mind, we sketched the following plan:-

  • Formulate a mail prospecting plan that helped us reach out to qualified target audiences based on their data points.
  • Draft messages that are unique and helps these audiences understand the prominence of this event.
  • Email automation to invite attendees and keep them in track before the course of the event.

Our Results

digital marketing - IT

digital marketing - IT

Syngco (UK)

Growth Hacking Strategy from Spinta Digital

Our major contribution was indulged into expanding their domain into the digital space including – Web Solutions, Lead Generation, Search Engine Optimization, Social Media Marketing, Content Marketing, and Email Marketing.

Web Solutions

We were first and foremost entrusted with providing web solutions for Syngco. After a detailed discussion with their management, we understood their objectives and how they want to convey their platform to the audience. Our web experts finalized on using “Joomla” to create their website.  At its root, we always believed that Syngco’s website should carry the following characteristics imperatively.

  • Easy to navigate user interface.
  • Legible content that helps users understand what the sector is all about.
  • Neat and tidy outlook to help users navigate around
  • Proper contact forms and the latest updates on what’s happening on the banking and finance sector.

Lead Generation

Our next agenda was to embark on the lead generation domain for Syngco. Keeping in mind their main goal – to collect users interested in IT Service, we strategized a Linkedin marketing solution that could help embark them in this journey.

Our team of executives handled the following spectrum of Linkedin Marketing.

  • Individual profile monitoring on LinkedIn.
  • Online reputation management of profiles and company prospectus on LinkedIn.
  • Private interaction with leads to expand business via LinkedIn.
  • Market the sector through articles on LinkedIn Pulse.
  • Share news, updates and corporate stories via Slideshare.

Content Marketing

  • Integrated blog for Syngco to enable content marketing.
  • Composed SEO optimized content to help drive traffic through online mediums.
  • Distributed content in various platforms including – Scoop.it, Medium, Pulse and Visual.ly.
  • Worked on Guest Post submission.
  • Provided backlinks for SEO generation process.

Email Marketing

  • Emailed leads grabbed from LinkedIn profile monitoring.
  • Sent weekly updates on Finance and Trading to users.
  • Distributing blogs through email marketing
  • Softwares used – (Mailchimp and Send Blaster).
syngco - growth hacking

Syngco has been one of our major clients. Their constant feedback and interaction with our team have helped us deliver our results on time and with precision. Interacting and working for them has been an absolute delight for our team.

Net Access (India), Murugappa Group

Net Access India offers a variety of professionally managed IT infrastructure services. Backed by leadership and expertise of more than two decades, Net Access offers the industry’s broadest portfolio of technology solutions and professional services to both large enterprise clients, small medium business customers across multiple industry verticals.

The Challenge

When we first met Net Access, we understood that they needed a website which was responsive, rich in keywords and enriched with a user-friendly interface. Spinta Digital’s web development team delivered just that. We understood their requirements and delivered a website that corresponds to their requirements.

Our Goal

To understand the problems faced by their existing website and to create a responsive website solution for Net Access Group.

Our web design team made sure to:-

  • Improved functionality and usability, including a mobile-responsive design.
  • Easy navigation that would reduce the number of clicks to key sections of the site.
  • SEO optimized web content.
  • Social media integration on the platform.
digital marketing - IT
digital marketing - IT
digital marketing - IT

Euro Exim Bank

Euro Exim Bank, headquartered at London is a new breed of financial institutions serving import and export businesses around the globe, facilitating investment, trade and the creation of global wealth. Their extensive network of contacts, cover territories across Europe, Asia, Middle East, Latin and North America.

Objectives

Spinta Digital’s team of hybrid professionals were entrusted with embedding their sector into the digital spectrum. Our major contribution was indulged into expanding their domain into the digital space including – Web Solutions, Lead Generation, Search Engine Optimization, Social Media Marketing, Content Marketing and Email Marketing.

Web Solutions

We were first and foremost entrusted with providing web solutions for Euro Exim Bank. After a detailed discussion with their management, we understood their objectives and how they want to convey their platform to the audience. Our web experts finalized on using “Joomla” to create their website.

At its root, we always believed that Euro Exim’s website should carry the following characteristics imperatively.

  • Easy to navigate user interface.
  • Legible content that helps users understand what the sector is all about.
  • Neat and tidy outlook to help users navigate around.
  • Proper contact forms and the latest updates on what’s happening on the banking and finance sector.

Outreach Programs

Increased Euro Exim’s global presence by conducting outreach programs across countries like Singapore, Malaysia, Dubai, and HongKong.

Outreach Programs Euro Exim
Outreach Programs Euro Exim
Outreach Programs Euro Exim

Marketing Collaterals for Outreach Programs

growth hacking - spinta clients

growth hacking - spinta clients

ICICI Bank (UK)

Renowned banking service, ICICI Bank UK has a wide range of web API’s and mobile API’s to help make their customer journey better. As a part of their safe and secure internet banking schemes, ICICI bank UK decided to invest in the creation of online forms for opening user accounts.

Spinta’s technology team were entrusted with the objective of creating a user interface design for a “web form” that can ease the process of opening a savings account online for ICICI’s new customers.

Goals

ICICI’s group of inspectors were insisting on the following major criteria when it comes to their web form.

  1. Interface should be easy-to-read and understand.
  2. User navigation should be easy.
  3. Customer experience should be met.
  4. Interface must look neat and go with the theme colour.

Keeping this requirement in mind, Spinta’s technology team invested in the following technologies to design the web form.

Front End = Materialize | Jquery | CSS 3 | HTML 5

Sneak Peak of our UI Design.

An Overview of the form.

Login details of the web form

Ranked Viskar Tech’s SasS product “RGS REBAR” at #1 position for high-density keywords in 30 days!

Industry: SaaS

Company Size: SMB

Location: Chennai, India

Service: Product marketing for SaaS

About Viskar Tech

Viskar Tech is a constructions company which came up with its SaaS product named “RGS Rebar”. RGS Rebar is a 2D Rebar Detailing, Bar Bending Schedule Generation Software for AutoCAD. It’s main features included:-

  • Supports International Detailing Codes
  • Generates Placing Drawings / Bar Bending Schedules
  • Automatically Generates Bar Lists for CNC Machines
  • Preview Scrap and Readjust the Detailing

The Challenge

Their primary challenge was to generate a comprehensive Inbound marketing strategy that helped them brand “RGS Rebar” by mapping the product to their buyer persona.

Goal

As a subscription-based module, our goal was to ensure that people were aware of the software and found it interesting enough to install and try the FREE Trial Version.

Solutions: Deliverables from Spinta Digital

  • Comprehensive inbound marketing strategy to build their brand on social media platform.
  • Analyze their keyword and perform ON-Page SEO to help them rank in #1 position on Google.
  • Email automation and mail campaigns to increase their downloads and drive software installs.
  • Advertising campaign management.
  • Monitoring and Reporting.

Increased the Website user engagement by 2X and managed Social media for Landmark Hair Clinic

Industry: Beauty and Wellness

Company Size: SMB

Location: Bristol, UK

Service: Social media management and User Engagement on Website.

About Landmark Clinic

Landmark hair clinic is a London based hair restoration clinic with its main branches in Bristol and Harley Street, London. Landmark clinic follows six major forms of hair restoration techniques which is – Hair Transplant, FUE, Hair Quick Fix, Hair Regrowth Treatment, Laser Hair Regrowth and Hair Micro-Pigmentation.

Challenges

Landmark hair clinic Our main goal was to ensure that the brand was digitally inspiring and recognised on the online channel.

Web Solutions

Landmark Clinic’s list of holistic services were first entrusted with website development. Spinta’s web designers developed a robust, user-friendly design that highlights all the KPI’s of a beauty and wellness clinic. Our developers have also integrated blogging platforms to enable content marketing services for landmark clinic.

Inbound Marketing Solutions

Search Engine Optimization

Worked on identifying most suitable keywords that are used in ranking the clinic on the top page in Google search engine.

Worked on On-Page and Off-Page SEO optimization for the website.

Performed integrated bookmarking and directory submission for all webpages belonging to the site.

Monthly reports generation for all keywords with reference to their ranking and performance factor.

Social Media Marketing

Handled online reputation management on social media channels for Landmark Clinic.

Included social profiles like Facebook, Twitter, Youtube and Instagram.

Developed selective and relevant hashtags like – #landmarkclinic #hairrestoration #hairclinicinbristol etc.

Handled client interaction and response to queries on their Facebook page.

Sharing seasonal greetings and events online with relevant hashtags.

Content Marketing

Integrated blog for landmark clinic to enable content marketing.

Composed SEO optimized content to help drive traffic through online mediums.

Distributed content in various platforms.

Email Marketing

Bulk email for promoting offers and coupons to Landmark’s clients.

Distributing blogs through email marketing software (Mailchimp).

Campaigns

#GiftOfHair Campaign

Channels – Facebook and Instagram – #GiftOfHair to a loved one.

Idea – Devised a seasonal greeting/offer campaign with the hashtag #GiftofHair. The campaign was posted on social media channels (Facebook and Instagram) where we encouraged users to provide/share the #GiftofHair coupon to their loved ones for Christmas.

“Let Your Mane Shine” Campaign

Channels – Facebook.

Devised a new campaign for Landmark Clinic to help their users and subscribers understand the importance of maintaining a healthy diet for an enriched lifestyle and healthy hair.

Our social media specialist devised a list of healthy food, their characteristics, vitamin contents and how, when consumed, these foods can help in leading a healthy lifestyle. We covered the following foods – Bell Pepper, Spinach, Avocado, Carrots, Salmon and Flaxseed and designed them with the help of Spinta digital’s designers and explained how they can be a good source of vitamins for a healthy hair.

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