The average internet user in India spends more than two hours on social media every day. This enables various companies to reach out to their target audiences through social media and market their products with the use of creative content; in this case, users who are in need of or are interested in aesthetic treatments. You can use social media marketing in the aesthetic industry to reach out to potential clients before your competitors.
Which platform should you choose to market your product?
Platforms like Twitter, Facebook, YouTube, and Instagram are widely popular with Indian social media users, but before diving into marketing your brand on random social media platforms, you need to understand your target audience and what kind of platforms they use.
Facebook: Facebook has over 300 million users in India. With a large section of adult users, it is the best platform to use if you want to advertise your products to an older demographic. Kaya Skin Clinic’s page in India has over 700,000 followers and is used to share videos, and informative content. It is also possible to book appointments and easily contact the clinic through their branch pages in various cities across India. Having an attractive description about your clinic and its services and goals in the ‘About’ section of your Facebook page can help users get some clarity about your brand. Listing your credentials and your experience can help you gain the confidence of your users and build their trust.
YouTube: Statistics show that videos are the most popular method of marketing with social media users in 2019. Users prefer to watch video content rather than reading blogs or lengthy case studies about the product that is being marketed. YouTube can help connect your content to your target audience. Making short videos optimised for mobile phones with educational content can help educate users and build your brand identity.
In addition to that, you don’t need expensive camera crews or video equipment to make YouTube videos. You only need to keep in mind that the content that is posted is of high quality, as users prefer content that is easy to watch.
Twitter: Twitter is a platform you can use to post short captions and announcements rather than posts with lengthy descriptions like Facebook. Information moves fast on Twitter, so posting frequently on Twitter is important as your content could get lost easily. Posting eye-catching pictures or videos will encourage people to re-tweet it and share it on other platforms as well. The advantage of using Twitter is that it is the most convenient platform to interact with your followers and aid tremendously in increasing brand awareness.
Instagram: With over 72 million users in India, Instagram is a platform that is particularly popular with the younger generation. Most Instagram users in India are under the age of 50 with most of the users aged between 18 and 34. Research shows that more than 80% of Instagram users tend to be loyal to the brands that they follow. Since it is a platform focused on photo and video content, it is ideal for showcasing your work. You can market your products through stories (which disappear within 24 hours), posts, live videos and IGTV for lengthy videos.
LinkedIn: LinkedIn is a platform that can be used to target professionals and commercial clients. With a LinkedIn profile, you can connect with like-minded professionals and businesses in the same industry and other industries as well. Uploading your credentials and experience can help you build your own personal brand and promote it.
Social Media Marketing is very effective for marketing your product, but it’s not enough to just create an account and post content. Your marketing strategy must have a proper goal with relevant and useful information to attract the attention of customers. It is essential for companies to employ a well-planned Social Media Marketing strategy to reach their target audience. That’s where Spinta Digital can help you. Based in Chennai, we are a social media marketing company run by digital marketing experts who implement the right strategies for Aesthetic clinics. Visit https://www.spintadigital.com/services-social-media-marketing-company.html at or call +91 9962508585 for more information.
Want to know some top techniques that will help you market your aesthetic practice effectively? Read about it here https://www.spintadigital.com/blog/top-ways-market-aesthetic-clinic/