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DIGITAL MARKETING, SEO, TECHNOLOGY

Goals to improve your website in 2020

By venturing into the world on the internet, you have taken a step in the right direction. A website you can say is your footprint in the digital world. It is what people see of you on the internet and is your signature of sorts. Come 2020, and you need to improve your website game, because with the number of tools at hand you don’t have an excuse to have a sloppy site.

 1. Website visibility:

You can have the best website in the world, but if no one knows you exist, there is no point behind creating a fantastic design. You can strengthen your website’s visibility by improving website SEO. SEO is the process of getting your website/store to rank higher on search result pages. You can also improve Google rankings by using the right kind of keywords. Research your website as an unbiased entity. Formulate a set of keywords that are often associated with the content of your site. Incorporate them into your website’s module to get a higher ranking. Higher your website ranking, higher is the chance of making a mark with your target audience. Studies show that people generally scan and review the first two pages of the search engine. So, your aim should be to get on top and stay there.

 2. Fast and sleek:

It is a fast world and people value speed. No one wants to spend their valuable time waiting for your website to load. So if you have a website that limps, you are losing clients by the second. Focus on improving your site speed as well the page loading speed. The time taken to load the site, navigate between various parts of the page as well as the time is taken to load links should be optimum.

 3. Be device-independent:

According to a study cited on Outerboxdesign.com, half the internet visits websites from a mobile device. The other half sticks to traditional desktops/laptops. Hence, it is imperative to make sure your website can be adapted to mobile viewing as well as desktop surfing. Make sure you design is crafted to optimise your website speed in mobiles. A good website should be able to respond, in real-time, to the changing nature of the device at hand.

 4. User experience:

Assign considerable energy into consistently improving user experience on the website by making them an integral part of your website. You can do so by enabling customer reviews and customer interaction on the site. Your customer can always serve as your ambassadors. Soit is essential to involve them (even nominally) while making individual decisions for the site, to create a stakeholder attitude among clients and improve website ranking.

Always remember happy customers mean more traffic. The more people engage with your content, the higher you will rank on the lists. Keep track of all related data about your product and website, so that you can use whatever internet throws at you to your advantage. When the internet gives you lemons, make a kickass ‘How to make a lemonade’ tutorial on your website!

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