For many years, people in India have been finding dentists through word of mouth referrals from friends, families or colleagues or through advertisements or posters put up in the city, but this scenario is slowly changing. With technology and the digital space constantly evolving, companies are creating an online presence for their practices to get a wider reach and be easily accessible for customers. The dental practice is not exempted from this change. Many practices like Dentistree have a fully functioning online website where people can easily find out about their services and schedule appointments. The design of your dental website determines the growth of your online presence. Here are some pointers that can help make your dental website design be effective and engaging.
Enhance user experience
Your website should be easy to navigate and all the information about your dental practice and services must be clearly visible. The website should have an even balance of text, images, and blank spaces. Too much content results in the website appearing cluttered and congested and leaves a bad impression on the visitors of the page. The website should be mobile-friendly, coded properly and checked for broken links. Contact information like phone number and address should be easily found on the site.
Use authentic images
A lot of businesses have the habit of using stock images on their websites. While those pictures may have a very good look, they are not an accurate representation of your dental practice. It is always better to use authentic pictures, which can be taken easily with the help of a professional photographer.
Pictures and videos of your happy patients and the doctors in your practice on your website are a great way to garner the attention of your target audience. Videos of your doctors working, and testimonials from patients and the workers in your practice show authenticity, but the website must not be overcrowded with visual stimuli.
Develop curated content
The content on your website should be concise, creative and engaging. The services you provide must be clearly explained without wordy texts, and your licenses, certifications and patient testimonials should be displayed on the website to gain the confidence of the visitors of your website. Blogs and FAQs are equally important as they make your website dynamic and answer the queries that patients may have. They also educate and inform visitors about various developments, procedures, advice from industry experts in the dental field, etc. The better your prospective patients understand what kind of work they need to get done, the higher the chance of them contacting you.
Optimize your website for SEO
Websites can be filled with catchy phrases and interesting content and still, never be found. That is because they have not been Search Engine Optimized. SEO optimization can improve the visibility of your website and ensure that it is found by the people who are looking for it. The necessary keywords and tags need to be included for the website to have a prominent place on the search results. If your potential patients are not able to find your website, it won’t matter how well designed it is.
There are hundreds of dental practices in major cities across India, but what is unique about your practice that can garner the attention of potential patients? If you have any specialty in a particular dental procedure, that’s what you need to advertise on different channels like social media, newsletters, etc. Your professionalism and expertise must be projected on the written and visual content on your website to give your visitors assurance and credibility in your service. Trust is the most important part of the dentistry business as choosing a dentist is an extremely personal decision. Your website needs to give an impression that makes people trust you.
How do you get there?
It’s not very easy to create a perfectly functioning dental website that satisfies your requirements completely, but Spinta Digital can do just that for you. Our web design company in Chennai can craft unique websites suited to your needs to help you stand out among your competitors in the dental practice. Along with Dental Website Design, we can also provide you with various services like Digital Marketing, Social Media Marketing, SEO etc. To check out our portfolio, visit https://www.spintadigital.com/webdesign-company-in-chennai.html or call +91 9962508585.
Do you want more dental marketing tips that you could use to optimize your online growth and attract new patients? Read about it here https://www.spintadigital.com/blog/top-5-dental-marketing-strategies-for-2019/