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Beginners Guide To App Store Optimization

Author:

Ever wondered why some apps skyrocket to success while others don’t? 

Curious about the secret strategy to boost your app’s discoverability? 

Then you are in the right place. 

App Store Optimization, a relatively unaddressed area of online marketing, surprisingly has a lot of importance in the scope of branding. Here’s a beginners guide to App Store Optimization and how you can use this method to attract audiences to your mobile app.

An amazing way to get more people involved in your brand, especially through enterprise mobility solutions is by creating an app for your brand and the services that are offered. A mobile app can make your brand more accessible to users by ensuring that your services are readily available. Since people are constantly on the move, you can offer them any type of data, information, or personalized profiles, games etc which might be useful to them.

app store optimization spinta digital

Since people are constantly on the move, with the help of the mobile app, you can offer them any type of data, information, service or personalized profiles, games etc which might be useful to them. While it is always great to have a website optimized for mobile, a mobile app always makes things better and easier.

One of the key factors to mobile marketing success is App Store Optimization. You can advertise your app on your website and tell your customers and clients about it, but you would also want to be found by others who haven’t visited your website. If you want to increase App downloads and also want more clients at the same time, you need to have a great ASO to help you.

What is App Store Optimization and why does it matter now more than ever?

Once your app is ready to go on board you’ll have to make sure that people are able to find your app on the play store (app store). There are over one million apps in the iTunes store and Google Play currently, and though that number might be smaller in your specific industry, the competition in the future is only going to grow.

By optimizing your app, you will be able to bring your app to the top of the app store search engine, web page the sooner the better. You have both the Apple iOS store and the Google Play store (for Android) to work with!

You will have to think about App Store Optimization in the same way you think about Search Engine Optimization. The app store is not really different – you’re basically dealing with the Google Play or App Store instead of dealing with Google’s search engine.

The next step would be determining how App Store Optimization differs from optimizing a web page for SEO. Your end goal should be to increase App downloads, and that should subsequently drive more traffic to your website from people who like the app and want to learn what your company is about.

How to optimize your app for the App Store?

You will have to think about on-app or on-page ASO and things you should do externally just like SEO.

A few tips for success includes:

App Title & Description

It’s important to keep your title short and to the point, at the same time make sure it explains what your application does. In your description, utilize keywords because it will help the bots to see what your app is all about. There is a 4,000 character limit currently on descriptions, therefore make sure that you are on point and clear about what your app can do for users.

App Icon

Include your logo as your app icon always, it will help people to quickly recognize your app. Although this might not make a difference to the bots crawling the app store, it can help increase your app downloads and ratings and reviews. Deviating from your Logo and sticking to another icon can only lead to confusion among users!

App Type & Category

There are “games” and there are “applications” which will tell the bots which type of application you are currently running. You will also have to choose the right category. Unfortunately, you’ll be able to choose only one category, therefore, if your app fits into more than one category, then choose the most relevant one.

Screenshot Your App & Include a Demo

Usually, before paying a fee people will want to try your app, so giving them a demo for free is a great idea to make them download the app and increase its reviews. You should also take screenshots of your app so that they can quickly see how your app looks like. This will give users an idea of what your app is about.

The less mystery, the better.

Include a Google+ Plugin

An easy way to show the bots you have a very good product is by including a Google+ plugin with your app. It’s a crucial step that many company owners seem to miss. As you app get more followers, it will become more visible in Google Play.

App Ratings & Reviews

Earning app reviews works similarly to SEO. iOS stores and Google Play like to see apps that have a good number of positive ratings and reviews. This will help convince a lot of people that your app is worth downloading. With a decent number of genuine reviews, your app will greatly improve in the rankings in both Google play and Ios stores.

To encourage reviews for a mobile app, besides asking your loyal customers to leave a review, you’ll have to include a review button on your website, running a contest, etc. A plugin will prompt users to review your app after they’ve used it a certain number of times.

App Downloads to increase App downloads

Once people start downloading your app, the chances of someone else downloading it will get higher, this will look good in the eyes of the bots which are ranking your app.

Optimizing your app for the app store is akin to fine-tuning a webpage for search engines. By implementing these ASO strategies, your app stands a better chance of not only being discovered but also becoming a preferred choice among users. 

App Store Optimization Strategies for Apple App Store

Optimizing your app for the Apple App Store requires a tailored approach to align with Apple's guidelines and ranking algorithms. Here are some effective App Store Optimization strategies for the Apple App Store:

1.Utilize App Store Connect:

Leverage the features provided by Apple's App Store Connect, such as app previews, in-app purchases, and promotional text. These elements can significantly enhance your app's visibility and appeal.

2.Focus on Ratings and Reviews:

Apple places a strong emphasis on user ratings and reviews. Encourage users to leave reviews by strategically placing prompts within your app. A high number of positive reviews can positively impact your app's ranking.

3.Localization:

Localize your app's metadata, including the title and description, to cater to a global audience. This can improve your app's discoverability in various regions and languages.

4.Optimize for iOS Features:

Take advantage of iOS-specific features, such as SiriKit, ARKit, and Core ML, if applicable to your app. Highlighting these features in your app's description can boost its attractiveness.

App Store Optimization Strategies for Google Play Store

Optimizing your app for the Google Play Store involves considerations specific to Android devices and Google's algorithms. Here are effective App Store Optimization strategies for Google Play Store:

1.Keyword Placement:

Place relevant keywords naturally in your app's title and description. Google Play relies heavily on keywords for app discovery, so choose them wisely.

2.Utilize the Long Description:

The Google Play Store allows for a longer app description. Use this space to provide in-depth information about your app, its features, and benefits. Include additional keywords to improve search visibility.

3.Google Play Console:

Make use of the Google Play Console to track your app's performance and user engagement. Utilize the insights to refine your ASO strategy over time.

4.Engage with User Feedback:

Similar to the Apple App Store, respond to user reviews and feedback on the Google Play Store. Engaging with users not only improves user satisfaction but also signals to Google that your app is actively supported.

5.Feature Graphic and Promo Video:

Create a compelling feature graphic and promo video to showcase your app's key features. These visual elements can significantly impact a user's decision to download your app.

6.Localization:

Just like with the Apple App Store, localize your app's metadata for the Google Play Store. Consider regional differences and preferences to make your app more appealing to diverse audiences.

By implementing a comprehensive App Store Optimization strategy tailored to the specific guidelines and algorithms of each platform, you can significantly enhance your app's visibility, increase app downloads, and create a positive user experience. Regularly analyze performance metrics and adjust your strategy accordingly to stay competitive in the ever-evolving app market.

Whether you're targeting the Apple App Store or the Google Play Store, the strategies outlined above are designed to boost visibility, attract downloads, and create a lasting impression on users.

Take the next step in propelling your app to new heights. Contact us today and let our experts craft a customized ASO strategy for your app. Whether you're a startup looking to make a splash or an established brand aiming to reinvigorate your app's presence, Spinta is here to guide you on the path to digital success.

Do you want more traffic ?

Contact Us
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Beginners Guide To App Store Optimization

AUTHOR:

Ever wondered why some apps skyrocket to success while others don’t? 

Curious about the secret strategy to boost your app’s discoverability? 

Then you are in the right place. 

App Store Optimization, a relatively unaddressed area of online marketing, surprisingly has a lot of importance in the scope of branding. Here’s a beginners guide to App Store Optimization and how you can use this method to attract audiences to your mobile app.

An amazing way to get more people involved in your brand, especially through enterprise mobility solutions is by creating an app for your brand and the services that are offered. A mobile app can make your brand more accessible to users by ensuring that your services are readily available. Since people are constantly on the move, you can offer them any type of data, information, or personalized profiles, games etc which might be useful to them.

app store optimization spinta digital

Since people are constantly on the move, with the help of the mobile app, you can offer them any type of data, information, service or personalized profiles, games etc which might be useful to them. While it is always great to have a website optimized for mobile, a mobile app always makes things better and easier.

One of the key factors to mobile marketing success is App Store Optimization. You can advertise your app on your website and tell your customers and clients about it, but you would also want to be found by others who haven’t visited your website. If you want to increase App downloads and also want more clients at the same time, you need to have a great ASO to help you.

What is App Store Optimization and why does it matter now more than ever?

Once your app is ready to go on board you’ll have to make sure that people are able to find your app on the play store (app store). There are over one million apps in the iTunes store and Google Play currently, and though that number might be smaller in your specific industry, the competition in the future is only going to grow.

By optimizing your app, you will be able to bring your app to the top of the app store search engine, web page the sooner the better. You have both the Apple iOS store and the Google Play store (for Android) to work with!

You will have to think about App Store Optimization in the same way you think about Search Engine Optimization. The app store is not really different – you’re basically dealing with the Google Play or App Store instead of dealing with Google’s search engine.

The next step would be determining how App Store Optimization differs from optimizing a web page for SEO. Your end goal should be to increase App downloads, and that should subsequently drive more traffic to your website from people who like the app and want to learn what your company is about.

How to optimize your app for the App Store?

You will have to think about on-app or on-page ASO and things you should do externally just like SEO.

A few tips for success includes:

App Title & Description

It’s important to keep your title short and to the point, at the same time make sure it explains what your application does. In your description, utilize keywords because it will help the bots to see what your app is all about. There is a 4,000 character limit currently on descriptions, therefore make sure that you are on point and clear about what your app can do for users.

App Icon

Include your logo as your app icon always, it will help people to quickly recognize your app. Although this might not make a difference to the bots crawling the app store, it can help increase your app downloads and ratings and reviews. Deviating from your Logo and sticking to another icon can only lead to confusion among users!

App Type & Category

There are “games” and there are “applications” which will tell the bots which type of application you are currently running. You will also have to choose the right category. Unfortunately, you’ll be able to choose only one category, therefore, if your app fits into more than one category, then choose the most relevant one.

Screenshot Your App & Include a Demo

Usually, before paying a fee people will want to try your app, so giving them a demo for free is a great idea to make them download the app and increase its reviews. You should also take screenshots of your app so that they can quickly see how your app looks like. This will give users an idea of what your app is about.

The less mystery, the better.

Include a Google+ Plugin

An easy way to show the bots you have a very good product is by including a Google+ plugin with your app. It’s a crucial step that many company owners seem to miss. As you app get more followers, it will become more visible in Google Play.

App Ratings & Reviews

Earning app reviews works similarly to SEO. iOS stores and Google Play like to see apps that have a good number of positive ratings and reviews. This will help convince a lot of people that your app is worth downloading. With a decent number of genuine reviews, your app will greatly improve in the rankings in both Google play and Ios stores.

To encourage reviews for a mobile app, besides asking your loyal customers to leave a review, you’ll have to include a review button on your website, running a contest, etc. A plugin will prompt users to review your app after they’ve used it a certain number of times.

App Downloads to increase App downloads

Once people start downloading your app, the chances of someone else downloading it will get higher, this will look good in the eyes of the bots which are ranking your app.

Optimizing your app for the app store is akin to fine-tuning a webpage for search engines. By implementing these ASO strategies, your app stands a better chance of not only being discovered but also becoming a preferred choice among users. 

App Store Optimization Strategies for Apple App Store

Optimizing your app for the Apple App Store requires a tailored approach to align with Apple's guidelines and ranking algorithms. Here are some effective App Store Optimization strategies for the Apple App Store:

1.Utilize App Store Connect:

Leverage the features provided by Apple's App Store Connect, such as app previews, in-app purchases, and promotional text. These elements can significantly enhance your app's visibility and appeal.

2.Focus on Ratings and Reviews:

Apple places a strong emphasis on user ratings and reviews. Encourage users to leave reviews by strategically placing prompts within your app. A high number of positive reviews can positively impact your app's ranking.

3.Localization:

Localize your app's metadata, including the title and description, to cater to a global audience. This can improve your app's discoverability in various regions and languages.

4.Optimize for iOS Features:

Take advantage of iOS-specific features, such as SiriKit, ARKit, and Core ML, if applicable to your app. Highlighting these features in your app's description can boost its attractiveness.

App Store Optimization Strategies for Google Play Store

Optimizing your app for the Google Play Store involves considerations specific to Android devices and Google's algorithms. Here are effective App Store Optimization strategies for Google Play Store:

1.Keyword Placement:

Place relevant keywords naturally in your app's title and description. Google Play relies heavily on keywords for app discovery, so choose them wisely.

2.Utilize the Long Description:

The Google Play Store allows for a longer app description. Use this space to provide in-depth information about your app, its features, and benefits. Include additional keywords to improve search visibility.

3.Google Play Console:

Make use of the Google Play Console to track your app's performance and user engagement. Utilize the insights to refine your ASO strategy over time.

4.Engage with User Feedback:

Similar to the Apple App Store, respond to user reviews and feedback on the Google Play Store. Engaging with users not only improves user satisfaction but also signals to Google that your app is actively supported.

5.Feature Graphic and Promo Video:

Create a compelling feature graphic and promo video to showcase your app's key features. These visual elements can significantly impact a user's decision to download your app.

6.Localization:

Just like with the Apple App Store, localize your app's metadata for the Google Play Store. Consider regional differences and preferences to make your app more appealing to diverse audiences.

By implementing a comprehensive App Store Optimization strategy tailored to the specific guidelines and algorithms of each platform, you can significantly enhance your app's visibility, increase app downloads, and create a positive user experience. Regularly analyze performance metrics and adjust your strategy accordingly to stay competitive in the ever-evolving app market.

Whether you're targeting the Apple App Store or the Google Play Store, the strategies outlined above are designed to boost visibility, attract downloads, and create a lasting impression on users.

Take the next step in propelling your app to new heights. Contact us today and let our experts craft a customized ASO strategy for your app. Whether you're a startup looking to make a splash or an established brand aiming to reinvigorate your app's presence, Spinta is here to guide you on the path to digital success.

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