Every time you look at reaching out to prospects, what’s the first thing that comes to your mind?
“How can you reach out to them?”, “ How can you convince them?”, “What kind of marketing strategies is needed to reach out to these people?”…etc.
Well, these questions definitely mean you are on the right track, if and only if you’ve paid attention to identifying your target audience.
Time and again I’ve been speaking about the importance of reaching out to the right target audience who can find what you offer interesting.
Today, I’m going help you in identifying your target audience with these 6 important factors.
- What are you planning to provide? While identifying your target groups, you must, first and foremost have a clear definition of what your product/service is and how you are planning to advertise it in the market. If its a product, understand its core value and why it makes a differentiation when compared to its competitors. If you are offering a service, identify how to touch-base with your audience groups and solve their pain points.
- The people who you think is the most beneficial for your product/service Who are the decision makers for your product/service? Are you targeting VP’s, CMO’s, managers or individuals? Have a clear picture of who you want to reach out for your service.
- How can you solve their pain-points Your product/service has to have an impact on these audience groups. Identify with a competitive analysis what issues these audiences might be facing and how you can provide a value proposition.
- Geographical locations Segment your audience groups based on their geographical locations. This helps you identify independent pain points and target a cost-effective solution to these groups.
- Size of organization and industry and seniority levels of your ideal profile By identifying the ideal size of your target organization, you can make an informed decision that helps you reach out to the right person at the right time with a right value proposition.
- What’s your differentiator All organizations, big or small look for something worthwhile partnering with you? This means, your differentiator should be strong, but not too overwhelming. By segmenting your audience groups according to their location, size and seniority levels of targets, you actually provide a stronger value proposition to these groups.